skip to Main Content
Inbound Marketing Product Logo

Video: Using Inbound Marketing to Promote your Law Practice

Click here to get free CLE credit for viewing this program

Your law firm already has a website, but it doesn’t perform particularly well, and you would like it to be bringing in more new clients. On top of that, there are dozens of other law firms in your area all advertising the same services on their websites. Some of those websites look like the law firm spent thousands of dollars on web design. How can a small firm even start to compete? Sound familiar? This talk uses an existing website, Washington Wills, as an example to explore how implementing inbound marketing techniques can turn your law firm website into a major source of new clients who come in your door already trusting you. Slides and video for the talk, by guest speaker Forrest Carlson, are available below.

Here is a list of some of the main resources Forrest mentions in his talk. Most of these relate to search engine optimization.

  • Schema.orgHelp Google find information on your website by using this mark-up protocol.
  • Site maps. Use “site maps” to tell search engines how your site is laid out.
  • Yoast SEO plugin for WordPress. A free WordPress plugin that – among other things – helps you optimize particular pages for search terms.
  • Inbound Marketing (book), Halligan & Shah, 2d ed. Forrest’s recommended resource for learning the basic ropes of inbound marketing.
  • Inbound.org. A free online resource catering to marketing professionals.
  • Open site explorer by Moz. Helps you understand how the internet views your website.
  • Link-building strategies that work (post).  Forrest’s favorite explanation of how to start building backlinks to your website.

Slides for inbound marketing talk

 

Video for inbound marketing talk

 

 

About our speaker, Forrest Carlson

Headshot photograph of Forrest Carlson

Forrest Carlson is a technology and design geek who happens to practice law. Forrest is one of the founders and coauthors of Washington Wills, handling everything from initial concept through technical implementation and ongoing development. He has been practicing law since 2008 and is a partner at Assemble Law Group, PLLC.

Forrest is a lifelong advocate for increasing access to legal services. He is one of the founding members of the Washington State Bar Association’s Low Bono Section, and he is a panel attorney for Washington State’s Moderate Means Program. In his free time, Forrest is a technology and startup enthusiast and a web design hobbyist. Forrest often promotes and speaks publicly about law and entrepreneurship, law-related technology, and increasing access to legal services through technology.

Connect with Forrest on Twitter (@forrest_carlson) or find him on the web at Assemble Law Group, PLLC or Washington Wills.

Rate this post

Greg McLawsen

I’m proud to be the founder of Sound Immigration. My job is to work behind the scenes to ensure our clients have an outstanding experience at our firm. I’m passionate about reinventing the practice of law to make it work better for those we serve. I work hard to identify the best available technology to make our firm convenient for clients. I look to other industries, like real estate and the restaurant business, to learn about practice that will help serve our clients better.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top