I prepared this material for a presentation this week at the Northwest Regional Conference for…
Your law firm already has a website, but it doesn’t perform particularly well, and you would like it to be bringing in more new clients. On top of that, there are dozens of other law firms in your area all advertising the same services on their websites. Some of those websites look like the law firm spent thousands of dollars on web design. How can a small firm even start to compete? Sound familiar? This talk uses an existing website, Washington Wills, as an example to explore how implementing inbound marketing techniques can turn your law firm website into a major source of new clients who come in your door already trusting you. Slides and video for the talk, by guest speaker Forrest Carlson, are available below.
Here is a list of some of the main resources Forrest mentions in his talk. Most of these relate to search engine optimization.
- Schema.org. Help Google find information on your website by using this mark-up protocol.
- Site maps. Use “site maps” to tell search engines how your site is laid out.
- Yoast SEO plugin for WordPress. A free WordPress plugin that – among other things – helps you optimize particular pages for search terms.
- Inbound Marketing (book), Halligan & Shah, 2d ed. Forrest’s recommended resource for learning the basic ropes of inbound marketing.
- Inbound.org. A free online resource catering to marketing professionals.
- Open site explorer by Moz. Helps you understand how the internet views your website.
- Link-building strategies that work (post). Forrest’s favorite explanation of how to start building backlinks to your website.
Slides for inbound marketing talk
Video for inbound marketing talk
About our speaker, Forrest Carlson
Forrest Carlson is a technology and design geek who happens to practice law. Forrest is one of the founders and coauthors of Washington Wills, handling everything from initial concept through technical implementation and ongoing development. He has been practicing law since 2008 and is a partner at Assemble Law Group, PLLC.
Forrest is a lifelong advocate for increasing access to legal services. He is one of the founding members of the Washington State Bar Association’s Low Bono Section, and he is a panel attorney for Washington State’s Moderate Means Program. In his free time, Forrest is a technology and startup enthusiast and a web design hobbyist. Forrest often promotes and speaks publicly about law and entrepreneurship, law-related technology, and increasing access to legal services through technology.