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Using Inbound Marketing to Promote your Law Practice

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1 Washington MCLE Credit (Office Management)

Your law firm already has a website, but it doesn’t perform particularly well, and you would like it to be bringing in more new clients. On top of that, there are dozens of other law firms in your area all advertising the same services on their websites. Some of those websites look like the law firm spent thousands of dollars on web design. How can a small firm even start to compete?

Sound familiar? This webinar will use an existing website, Washington Wills, as an example to explore how implementing inbound marketing techniques can turn your law firm website into a major source of new clients who come in your door already trusting you.

Our webinar will cover:

  • Speaker introduction
  • Brief introduction to Washington Wills
  • What is inbound marketing?
    • General principles of inbound marketing
    • Specific methods for implementing inbound marketing
  • Inbound marketing for law firms
    • Traditional law firm websites
    • Inbound marketing at law firm websites
  • Example of inbound marketing in action
    • Walkthrough of Washington Wills
    • Seeing our results
  • Getting started with inbound marketing at your firm
  • Discussion

About our speaker

Headshot photograph of Forrest Carlson

Twitter: @forrest_carlson
Web:     Assemble Law Group, PLLC
Washington Wills

Forrest Carlson is a technology and design geek who happens to practice law. Forrest is one of the founders and coauthors of Washington Wills, handling everything from initial concept through technical implementation and ongoing development. He has been practicing law since 2008 and is a partner at Assemble Law Group, PLLC.

Forrest is a lifelong advocate for increasing access to legal services. He is one of the founding members of the Washington State Bar Association’s Low Bono Section, and he is a panel attorney for Washington State’s Moderate Means Program. In his free time, Forrest is a technology and startup enthusiast and a web design hobbyist. Forrest often promotes and speaks publicly about law and entrepreneurship, law-related technology, and increasing access to legal services through technology.


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