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Packaging Legal Services as Products

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1 Washington MCLE Credit (Professional Development/Office Management)

Today’s attorneys are exhorted to move beyond the billable hour and embrace flat fee billing. But two Washington attorneys have taken this evolution a big step further. Brett Sullivan and Spencer Stromberg created Lucent Law around the idea that legal services could be reimagined as legal products. In this webinar, Brett will discuss the whys and hows that went into creating their online shop of legal products.

This program covers:

I.    Intro to Lucent Law.

II.    What Does Legal Productization Mean?

A.    Basic Theory of Productization.

B.    Intersection with Fixed Fee Pricing.

III.    Examples of Productization Applied in a Law Practice.

A.    Real Estate Transaction.

B.    Business Entity Formation Transaction.

C.    Estate Planning Matter.

IV.    Reasons to Consider Productization.

A.    It’s a Retail Word.

B.    Easy Onramp to New Client Engagement.

C.    Reduce Attorney Burdens in Explaining Pricing/Service.

V.    Conclusion.

About the speaker

Brett Sullivan

Brett Sullivan is a creative and experienced attorney representing business and individual clients in real estate transactions and related matters; business transactions and agreements; common ownership associations; and estate and asset protection planning. He also represent parties to insolvency proceedings.

Brett’s business law experience includes entity formation; asset and stock/membership buy sell agreements; shareholder and member agreements; contract preparation; financing; workouts; and general business operational matters. Brett has represented businesses and individuals in a wide variety of real estate transactions, including purchase and sale agreements; financing; residential and commercial development; formation of owners’ associations; and easement preparation and enforcement. He offers services in estate planning, including preparation of wills and trusts; advance health care and mental care directives; and powers of attorney.


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