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Packaging Legal Services as Products (Video)

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Today’s attorneys are exhorted to move beyond the billable hour and embrace flat fee billing. But two Washington attorneys have taken this evolution a big step further. Brett Sullivan and Spencer Stromberg created Lucent Law around the idea that legal services could be reimagined as legal products. In this webinar, Brett discussed the whys and hows that went into creating their online shop of legal products. Slides and video are available below. Finally, Brett has kindly provided us with a list of all the many plugins he uses behind the scenes on his excellent WordPress site (see bottom of post).

This webinar on the producization of legal services covers:

I.    Intro to Lucent Law.

II.    What Does Legal Productization Mean?

A.    Basic Theory of Productization.

B.    Intersection with Fixed Fee Pricing.

III.    Examples of Productization Applied in a Law Practice.

A.    Real Estate Transaction.

B.    Business Entity Formation Transaction.

C.    Estate Planning Matter.

IV.    Reasons to Consider Productization.

A.    It’s a Retail Word.

B.    Easy Onramp to New Client Engagement.

C.    Reduce Attorney Burdens in Explaining Pricing/Service.

V.    Conclusion.

About the speaker

Brett Sullivan

Brett Sullivan is a creative and experienced attorney representing business and individual clients in real estate transactions and related matters; business transactions and agreements; common ownership associations; and estate and asset protection planning. He also represent parties to insolvency proceedings.

Brett’s business law experience includes entity formation; asset and stock/membership buy sell agreements; shareholder and member agreements; contract preparation; financing; workouts; and general business operational matters. Brett has represented businesses and individuals in a wide variety of real estate transactions, including purchase and sale agreements; financing; residential and commercial development; formation of owners’ associations; and easement preparation and enforcement. He offers services in estate planning, including preparation of wills and trusts; advance health care and mental care directives; and powers of attorney.

Slides from the presentation

Video from the presentation

Plugins used on the Lucent Law site

During the webinar Brett explains that Lucent Law’s excellent website is build on a WordPress platform. He agreed to provide a list of the plugins he used. Here it is, and I’ve bolded some that we also use on Sound Immigration’s website. Note that all of these can be easily found on Google, or by searching in WordPress’s built-in “add plugin” feature.

  • AddToAnyShare Buttons
  • CoSchedule
  • Custom Content Shortcode
  • Follow-Up Emails
  • Google Pagespeed Insights
  • GP Auto Login (Gravity Form plugin)
  • GP Multi-page Form Navigation (Gravity Form plugin)
  • GP Read Only (Gravity Form plugin)
  • GP Terms of Service Field (Gravity Form plugin)
  • Gravity Forms
  • Gravity Forms MailChimp Add-On
  • Gravity Forms Polls Add-on
  • Gravity Forms Signature Add-On
  • Gravity Forms Survey Add-On
  • Gravity Forms User Registration Add-On
  • Gravity Forms Zapier Add-On
  • Gravity Perks
  • Jetpack
  • Lead Capturing Call-To-Actions by vCita
  • MailChimp for WordPress-Premium
  • Meeting Scheduler by vCita
  • PixelYourSite Pro
  • Popup Maker
  • Post Duplicator
  • Quick Page/Post Redirect Plugin
  • Really Simple CAPTCHA
  • Really Simple SSL
  • Revolution Slider
  • Search & Replace
  • Shield
  • Templatera
  • The Events Calendar Pro
  • Tooltips Pro
  • Ultimate Addons for Visual Composer
  • Unbounce Landing Pages
  • UpdraftPlus-Backup/Restore
  • WooCommerce
  • WooCommerce Braintree Gateway
  • WooCommerce Force Sells
  • WooCommerce Product CSV Import Suite
  • WooCommerce smart Coupons
  • WooCommerce Terms & Conditions Popup
  • WooThemes Helper
  • WP Rocket
  • WPBakery Visual Composer
  • Yoast SEO



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Greg is recognized as the leading national authority on enforcement of the Form I-864, Affidavit of Support. Greg represents low-income green card holders in lawsuits to recover support from their sponsors. Practicing family-based immigration law, Greg also focuses on helping married and engaged couples with U.S. immigration.

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