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Packaging Legal Services as Products (Video)

Click here to get free CLE credit for viewing this program

Today’s attorneys are exhorted to move beyond the billable hour and embrace flat fee billing. But two Washington attorneys have taken this evolution a big step further. Brett Sullivan and Spencer Stromberg created Lucent Law around the idea that legal services could be reimagined as legal products. In this webinar, Brett discussed the whys and hows that went into creating their online shop of legal products. Slides and video are available below. Finally, Brett has kindly provided us with a list of all the many plugins he uses behind the scenes on his excellent WordPress site (see bottom of post).

This webinar on the producization of legal services covers:

I.    Intro to Lucent Law.

II.    What Does Legal Productization Mean?

A.    Basic Theory of Productization.

B.    Intersection with Fixed Fee Pricing.

III.    Examples of Productization Applied in a Law Practice.

A.    Real Estate Transaction.

B.    Business Entity Formation Transaction.

C.    Estate Planning Matter.

IV.    Reasons to Consider Productization.

A.    It’s a Retail Word.

B.    Easy Onramp to New Client Engagement.

C.    Reduce Attorney Burdens in Explaining Pricing/Service.

V.    Conclusion.

About the speaker

Brett Sullivan

Brett Sullivan is a creative and experienced attorney representing business and individual clients in real estate transactions and related matters; business transactions and agreements; common ownership associations; and estate and asset protection planning. He also represent parties to insolvency proceedings.

Brett’s business law experience includes entity formation; asset and stock/membership buy sell agreements; shareholder and member agreements; contract preparation; financing; workouts; and general business operational matters. Brett has represented businesses and individuals in a wide variety of real estate transactions, including purchase and sale agreements; financing; residential and commercial development; formation of owners’ associations; and easement preparation and enforcement. He offers services in estate planning, including preparation of wills and trusts; advance health care and mental care directives; and powers of attorney.

Slides from the presentation

Video from the presentation

Plugins used on the Lucent Law site

During the webinar Brett explains that Lucent Law’s excellent website is build on a WordPress platform. He agreed to provide a list of the plugins he used. Here it is, and I’ve bolded some that we also use on Sound Immigration’s website. Note that all of these can be easily found on Google, or by searching in WordPress’s built-in “add plugin” feature.

  • AddToAnyShare Buttons
  • CoSchedule
  • Custom Content Shortcode
  • Follow-Up Emails
  • Google Pagespeed Insights
  • GP Auto Login (Gravity Form plugin)
  • GP Multi-page Form Navigation (Gravity Form plugin)
  • GP Read Only (Gravity Form plugin)
  • GP Terms of Service Field (Gravity Form plugin)
  • Gravity Forms
  • Gravity Forms MailChimp Add-On
  • Gravity Forms Polls Add-on
  • Gravity Forms Signature Add-On
  • Gravity Forms Survey Add-On
  • Gravity Forms User Registration Add-On
  • Gravity Forms Zapier Add-On
  • Gravity Perks
  • Jetpack
  • Lead Capturing Call-To-Actions by vCita
  • MailChimp for WordPress-Premium
  • Meeting Scheduler by vCita
  • PixelYourSite Pro
  • Popup Maker
  • Post Duplicator
  • Quick Page/Post Redirect Plugin
  • Really Simple CAPTCHA
  • Really Simple SSL
  • Revolution Slider
  • Search & Replace
  • Shield
  • Templatera
  • The Events Calendar Pro
  • Tooltips Pro
  • Ultimate Addons for Visual Composer
  • Unbounce Landing Pages
  • UpdraftPlus-Backup/Restore
  • WooCommerce
  • WooCommerce Braintree Gateway
  • WooCommerce Force Sells
  • WooCommerce Product CSV Import Suite
  • WooCommerce smart Coupons
  • WooCommerce Terms & Conditions Popup
  • WooThemes Helper
  • WP Rocket
  • WPBakery Visual Composer
  • Yoast SEO



Greg McLawsen

I’m proud to be the founder of Sound Immigration. My job is to work behind the scenes to ensure our clients have an outstanding experience at our firm. I’m passionate about reinventing the practice of law to make it work better for those we serve. I work hard to identify the best available technology to make our firm convenient for clients. I look to other industries, like real estate and the restaurant business, to learn about practice that will help serve our clients better.

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